FOR IMMEDIATE RELEASE
VIDS Inc Launches New Atmosphere-Driven Branding Platform and The Frequency Show to Help Businesses Create Immersive Customer Experiences
Houston entrepreneur and Guinness World Record holder Nolen Davis introduces a new approach to customer engagement through music, visuals, atmosphere, and experiential branding.
HOUSTON, TX — Businesses spend millions of dollars getting customers through the door, but according to visionary entrepreneur and Creative Director Nolen Davis, most businesses completely overlook one of the most powerful marketing opportunities they already own: the customer experience inside the building.
That realization led Davis, founder of Vids Inc, to create FiQ a new atmosphere-driven branding platform designed to help businesses transform ordinary customer environments into immersive experiences through music, cinematic visuals, emotional branding, and customer engagement systems.
FiQ officially launched June 2026.
“Businesses are becoming experiences,” said Davis. “Customers don’t just remember products anymore. They remember how a place made them feel. The atmosphere, the energy, the visuals, the music, the experience all of that becomes part of the brand.”
Unlike traditional entertainment systems or generic digital displays, FiQ combines custom music experiences, branded DJ drops, cinematic visual storytelling, immersive atmosphere design, and customer engagement tools into one coordinated environment designed to strengthen emotional connection and customer retention.
The platform also integrates QR-code-driven engagement opportunities designed to help businesses increase online interaction, loyalty participation, social engagement, app downloads, review generation, and remarketing opportunities long after customers leave the location.
“As someone deeply involved in digital marketing, I understand how valuable it is to retarget and reconnect with customers after they visit your business,” Davis explained. “Most businesses focus entirely on getting people into the building. FiQ was created to help businesses maximize the emotional and marketing value of the experience once customers are already there.”
The launch of FiQ will also introduce The Frequency Show, a new media platform designed to spotlight businesses in Houston and Austin that are creating unforgettable customer experiences through atmosphere, branding, energy, and immersive environments.
Rather than functioning as a traditional business show, The Frequency Show will feature selected FiQ partner businesses while showcasing the growing movement toward atmosphere-driven branding and experiential customer engagement.
“We’re looking for businesses that understand atmosphere matters,” Davis said. “Businesses that want to create environments customers naturally remember, talk about, film, share online, and return to. The Frequency Show is designed to spotlight those businesses and the future of customer experience.”
FiQ is initially targeting restaurants, lounges, gyms, wellness centers, med spas, hotels, barbershops, and hospitality-focused environments, with plans to expand into additional industries as the platform grows.
The virtual reveal on Thursday the 28th will showcase the FiQ vision, immersive atmosphere concepts, branded visual experiences, music integration, customer engagement philosophy, and future opportunities for businesses interested in being featured on The Frequency Show.
Businesses interested in learning more about FiQ or applying for future feature consideration on The Frequency Show are encouraged fill out the form below.
About FiQ
FiQ is an atmosphere-driven customer experience platform created to help businesses combine music, visuals, branding, storytelling, and customer engagement into immersive environments customers emotionally connect with. Through cinematic atmosphere design, branded media experiences, and integrated engagement systems, FiQ helps businesses transform ordinary customer spaces into memorable experiences.
Media Contact
Nolen Davis
Visionary & Creative Director, FiQ
Founder, Vids Inc
Houston, Texas
hello@vidsinc.com
www.vidsinc.com/frequency-tv
@frequencyiq on social media